Ads are running, but leads are few
The budget is spent every day, but the account does not tell you which queries and placements bring customers.
Service · done for you
Yandex Direct setup and management done for you
We set up your Yandex Direct ads and run them: queries and negative keywords, ads, goals in Yandex Metrica, launch and regular adjustments based on leads, not clicks. You approve the campaigns and the budget — the DobroCode team does the rest.
// the work is priced by agreement — a quote for your niche, region and number of campaigns; the ad budget is counted separately
Who it fits
When it makes sense to hand over Yandex Direct
You want to start advertising from scratch
There is no account yet or it is empty: queries need to be gathered, ads written and goals set up so the first budget is not wasted.
It is unclear what your contractor does
The report is made of clicks and impressions, but it says nothing about the cost per lead or what changed over the month.
No time to figure it out yourself
Yandex Direct needs regular work: cleaning up queries, watching placements and bids. A business owner does not have the hours for it.
What is included
Yandex Direct search advertising setup: what is included
Eight blocks the team takes on: from reviewing what you already have to the monthly report.
- Account review: if ads are already running — what spends money without leads and what is worth keeping
- Queries and negative keywords for your niche and region, with a demand check in Yandex
- Campaign structure: search and networks, groups by query meaning
- Ads: headlines, texts, sitelinks and callouts for each group
- Goals in Metrica: form leads and phone clicks — so strategies learn from them
- Strategies and bids for the goal and budget: we pay for leads, not for extra clicks
- Regular adjustments: cleaning up queries and placements, shifting budget between campaigns
- Monthly report: spend, leads, cost per lead and what we changed over the month
What the work rests on
Tools you can order separately
The managed setup relies on the same tools that work on the site on their own. If you only need one stage, order just that.
Yandex Direct audit
A review of the account over 90 days: queries, placements, regions and hours without leads. Work with ads that are already running starts here.
About the Yandex Direct audit →Site SEO audit
A check of the page the ads lead to: speed, errors and texts affect the cost per lead.
About the SEO audit →How the work goes
6 steps from review to report
Goals and queries first, then ads and launch: ads without goals set up learn from clicks, not from leads.
01
Getting acquainted and access
A short conversation about the product, region, budget and goals. You grant representative access to the Yandex Direct account and the Metrica counter.
02
Review
If ads are already running, we review the account over 90 days. If not, we look at the niche, competitors in search results and the site.
03
Queries and structure
We gather queries and negative keywords, split them into campaigns and groups and send the plan for approval.
04
Ads and goals
We write ads for each group and set up goals in Metrica before launch.
05
Launch
We launch the approved campaigns and watch the spend every day in the first weeks.
06
Management and report
We clean up queries and placements and adjust bids and budget. Once a month we send a report and the plan for the next month.
An important difference
The account stays yours
What stays with you
- The Yandex Direct account and the Metrica counter are yours; we work through representative access, which you can revoke at any time
- Campaigns, queries, negative keywords and ads stay in the account after the work ends
- You top up the ad budget in Yandex Direct yourself and see every charge
- We do not name a cost per lead before launch — the first weeks of work show it, not a forecast
Managed Yandex Direct means our hands working in your account, not renting someone else's.
Scope of work
What the quote depends on
- How many campaigns and regions
- How dense the competition in the niche is
- What the monthly ad budget is
- Whether there is already an account and an ad history
- Whether goals are set up in Metrica
- Whether network ads and image ads are needed
The plan is built around these: from one search campaign in one city to a set of search and network campaigns across several regions.
Price
The cost of Yandex Direct setup and management
Setup and management work is priced separately from the ad budget. We send a quote after a conversation about your niche, region and goals.
A quote with a campaign plan
Send a request with your site address. We will look at the site before the call, ask about the product, region, budget and any ads already running, and send a quote with a campaign plan.
One-off Yandex Direct audit
A review of the account over 90 days with a report by email and a fixed price: what spends money without leads and what to change first.
Questions
Frequently asked
Do you guarantee the cost per lead?
Besides the setup, the cost per lead depends on the auction, the niche and the site, so nobody can guarantee it. Before launch we give a guideline based on competition; after the first weeks we show the actual cost and what we are doing to lower it.
Do I need to give access to the account?
Yes, setup and management need representative access to your Yandex Direct account and the Metrica counter. You remain the account owner, and access can be revoked at any time.
Is the ad budget included in the price?
You pay us for the setup and management work, and top up the ad budget in Yandex Direct yourself, seeing every charge.
How much ad budget do I need?
It depends on the niche, region and cost per click. We will give a guideline on the call: too small a budget does not let strategies gather statistics, and the ads perform worse.
How is this different from a Yandex Direct audit?
An audit is a one-off report on what is wrong in the account, and you make the changes. The managed setup starts with the same review, but then we build, launch and run the campaigns.
Can I hand over ads that are already running?
Yes. We start with an account review, keep what brings leads and rework the rest according to an agreed plan.
Is there a minimum term?
We suggest planning for at least two months: the first weeks go to collecting statistics and letting strategies learn, and one week is too early to draw conclusions.
Tell us about your ads — we will price it
Send your site address and a few words about the business and budget. We will reply within a working day and suggest a time to talk.
Request
Request a quote
We answer within one business day. Fields marked with an asterisk are required.
- The Yandex Direct account and the Metrica counter are yours; we work through representative access, which you can revoke at any time
- Campaigns, queries, negative keywords and ads stay in the account after the work ends
- You top up the ad budget in Yandex Direct yourself and see every charge
Managed Yandex Directrequest for a quote