Ads are running, but leads are few
The budget is spent, subscribers come and unsubscribe, and it is unclear what a customer costs.
Service · done for you
VK targeted ads done for you
We set up and run your VK ads: audiences, ads and creatives, a pixel on your site, launch and regular adjustments based on leads, not clicks. You approve the campaigns and the budget — the DobroCode team does the rest.
// priced by agreement — the quote depends on your niche, region and number of campaigns; the ad budget is counted separately
Who it fits
When handing over targeted ads makes sense
You want to start ads from scratch
There is no VK Ads account yet: you need to choose audiences, make creatives and not burn the first budget on tests.
You need community subscribers
Content goes out regularly, but the same people see it. You need an inflow of new audience.
No time to figure it out yourself
Targeted ads need constant work: testing audiences, changing creatives, watching the cost per lead.
What is included
What the work covers
Eight blocks the team takes on: from choosing audiences to the monthly report.
- Ad account review: if ads are already running — which campaigns and audiences spend money without leads
- Audiences: interests, key phrases, lookalike audiences and retargeting to site visitors
- Pixel and goals: a VK pixel on your site and lead goals — so the ads learn from them
- Creatives: texts, images and videos, including ones with an AI avatar
- Ad labelling: ads are labelled through the ad data operator (ORD) built into VK Ads
- Tests: several audiences and creatives at the start, the budget goes to those that bring leads
- Regular adjustments: switching off weak combinations, new creatives, reallocating the budget
- Monthly report: spend, leads, cost per lead and what we changed during the month
What the work rests on
What makes ads work better
Ads bring people to your community or site. If there is nothing there, the money is wasted — so targeted ads work well together with content.
Social media management
Regular posts, articles and videos in your community — what the ads show to new people.
About social media management →Content strategy
Who your audience is, who your competitors are and what to publish for 12 weeks — the basis for choosing audiences and messages.
About content strategy →How the work goes
6 steps from audiences to the report
Goals and the pixel first, then audiences and creatives: ads without configured goals learn from clicks, not leads.
01
Getting acquainted and access
A short conversation about the product, region, budget and goals. You give us access to your VK Ads account and community.
02
Review
If ads are already running, we review the ad account. If not, we look at the community, the site and competitors' ads.
03
Goals and pixel
We install the VK pixel on your site and set up lead goals before launch.
04
Audiences and creatives
We build audiences, prepare ads and creatives, and send the plan for approval.
05
Launch and tests
We launch the approved campaigns and in the first weeks keep the budget on the combinations that bring leads.
06
Management and report
We update creatives and adjust audiences and the budget. Once a month we send a report and the plan for the next month.
An important difference
The ad account stays yours
What stays with you
- The VK Ads account, community and pixel are yours, and access can be revoked at any time
- Campaigns, audiences and creatives stay in the ad account after the work ends
- You top up the ad budget in the account yourself and see every charge
- We do not name a cost per lead before launch — the first weeks of tests show it, not a forecast
Managed targeted ads means our hands working in your ad account, not renting someone else's account.
Scope of work
What the quote depends on
- How many campaigns and regions
- Which goal: subscribers, leads or sales
- What the monthly ad budget is
- Whether there is an ad account and an ad history
- Whether video creatives are needed
- Whether there is a site with a pixel or the ads lead to the community
The plan is built around these: from one campaign for community subscribers to a set of campaigns for leads and sales across several regions.
Price
Priced by agreement
Setup and management are priced separately from the ad budget. We send a quote after a conversation about your niche, region and goals.
A quote with a campaign plan
Send a request with a link to your community or site. We will look at them before the call, ask about the product, region, budget and past ads, and send a quote with a campaign plan.
Start with social media management
Ads leading to a community with no posts do not pay off: a person arrives, sees an empty wall and leaves. Start with regular content.
Questions
Frequently asked
Do you guarantee the cost per lead?
No: the cost per lead depends on the auction, the niche and what a person sees after the click. Before launch we give a benchmark; after the first weeks of tests, the actual cost and what we are doing to bring it down.
Do I need to give access to the ad account?
Yes, setup and management need access to your VK Ads account and to the community. You remain the owner, and access can be revoked at any time.
Is the ad budget included in the price?
No. Setup and management are paid separately, and you top up the ad budget in the account yourself.
Is ad labelling required?
Yes, by law online ads are labelled. In VK Ads this is done by the built-in ad data operator (ORD) — we fill in the details when launching the ads.
Who makes the creatives?
We do: ad texts, images and videos, including clips with an AI avatar. If you have your own photos and videos, we use them.
Can I advertise a community without a site?
Yes, ads can lead to the community, a VK lead form or messages. But ads to an empty community do not pay off — regular content comes first.
Is there a minimum term?
We recommend planning for at least two months: the first weeks go into testing audiences and creatives, and one week is too early to draw conclusions.
Tell us about your ads and we will price it
Send a link to your community or site and a few words about the business and the budget. We will reply within a working day and suggest a time to talk.
Request
Request a quote
We answer within one business day. Fields marked with an asterisk are required.
- The VK Ads account, community and pixel are yours, and access can be revoked at any time
- Campaigns, audiences and creatives stay in the ad account after the work ends
- You top up the ad budget in the account yourself and see every charge
Managed targeted adsrequest for a quote