The company's current digital image
- how the brand looks in search results;
- which associations form around the name;
- what AI search and language models say about the company;
- which wording the market has already attached to your category.
Content strategy · the first step
A content strategy for your business
Who you sell to, what your product is, how a person gets to an enquiry, which themes and topics hold the content together. The content strategy answers these before you write your first post.
880 ₽
// the PDF arrives by email within an hour of payment
Why it is needed
A map of your company's digital visibility
A customer no longer decides to buy at the moment an advert reaches them. They decide when they:
- search on Yandex or Google;
- ask an AI — Yandex Neuro or another language model;
- compare companies through articles, reviews and discussions;
- get a ready list of recommendations from AI search.
And very often at that moment your brand is simply absent from the results. Or it is presented differently from how you position yourself.
What you get
What the content strategy shows
- how search engines see your company today;
- how AI describes and recommends you;
- which competitors already hold your queries;
- which topics build trust in your niche specifically;
- which sources influence a customer's choice;
- where you lose the audience's attention and trust;
- which platforms come first for building digital presence.
Contents of the document
What is in the PDF
The market and its trends
- how a purchase decision is made today;
- which formats strengthen trust;
- how much and in which words your topics are searched for;
- why advertising without content stopped working on its own.
Competitor map
- Search results: who holds your queries, which platforms shape the customer's opinion, and where the opening is.
- AI search: which companies land in AI answers more often, which sources they lean on, and how the «recommended list of brands» takes shape.
Audience and decision points
- who makes the purchase decision;
- how a supplier is chosen;
- which doubts stop an enquiry;
- which arguments genuinely affect the decision.
A 12-week content plan
- 12 core themes;
- one theme block a week;
- three angles within each week;
- moves into the workspace with one button and becomes a publishing schedule.
Demand, gaps, limits
- queries with demand that have no page on the site;
- the questions the audience asks next;
- what could not be gathered — said plainly, not passed over.
How it works
How the content strategy is built
The document is produced by DobroCode Content Factory's own analytics system. It combines Yandex results, AI search answers, query statistics, your site and your competitors' sites, and then:
1
Assesses the position
Where the company sits in results for its own name and for the niche's queries, and what AI knows about it.
2
Measures the gap
Who holds your queries, which sources AI search leans on, and what the competitors do not have.
3
Builds the structure
The topics and formats that close that gap: from basic trust to expertise and the sale.
4
Plans the presence
Which platforms come first, and in what order the brand takes its place in search and in AI.
It is a map of how your brand exists in the digital world right now, and of what has to change to take a strong position.
Format and price
Format, price and timing
Format: A PDF sent to the address you give
Price: 880 ₽, paid once, no subscription
Timing: Within an hour of payment
How to get it: Fill in the short brief below and pay — the document arrives at the address you gave. From the workspace the strategy is ordered for a project with one button.
What comes next
The strategy can go straight into work
The content plan from the document moves into the workspace and becomes a publishing schedule: the platform gathers keyphrases, helps create articles, posts and videos, runs the review and publishes to the channels at the appointed time.
Questions
Frequently asked
How is a content strategy different from a content plan?
A content plan answers «what to publish». A content strategy answers «why this»: it shows the company's position in search and AI, the gap against competitors, and the topics that close that gap. The 12-week plan is part of the document, as a result of the analysis.
Do I have to buy a paid plan to get a content strategy?
The content strategy is paid for separately. You can order it from the workspace or by filling in the brief below.
What will be required of me?
Filling in a short brief: the company name, what you do, the region, competitors, and the site if you have one. It takes a few minutes.
Does a content strategy work if there is no site yet?
Yes. In that case the analysis is built from the niche, the competitors and the audience's queries, and the document gains a section on which platforms make most sense to start with.
Can I order a content strategy for several lines of business?
Yes, a content strategy is prepared for one project. If there are several lines of business, a strategy is ordered for each of them separately.
Order
Start with a clear model of the project
Fill in the brief and pay. The document arrives by email within the hour.
- The receipt arrives at the same address as the document.
- The phone number is for the case where something in the brief needs clarifying. We do not call with offers.
- A site is optional: without one the analysis is built from the niche, the competitors and the audience's queries.
Already have a workspace with the project brief filled in? The strategy is ordered with one button.
Order from the workspaceContent strategy order880 ₽